Activating an Audio Brand

The Active Sports Group is working with the world’s leading audio branding agency PHMG to define our unique sound.

After recently launching our new website, we entrusted PHMG to take our customer experience to a powerful and energetic new level in line with the Active Sports Group brand. And following a collaborative creative workshop, we’re pleased to now have a sound that replicates our strong visual brand and enhances our service at every stage of the customer journey.

The Active Way is all about growth, resilience and fun, and we believe all three core elements have been accurately reflected in our exclusive Brand Sound Track™ – something we’re certain clients new and old will love.

Accompanying our new music will be regularly updated messages that transform the way we communicate. Active Sports Group is a business that places a high value on connecting with our client base, and this move strengthens our ability to do that significantly.

“We’re delighted to have partnered with audio branding specialists PHMG. They’ve created our bespoke brand sound and will handle our future audio messages to keep our customers in the know” said CEO and Founder, Mark Whitwood.